BeLiquid Agency

PEQUE CUOTAS

Stories with Paula Pareto,
olympic gold medal winner.

The Case

THE
CASE

Together with the olympic gold medal winner Paula Pareto,
we created a series of everyday situations between neighborhood friends.

THE CASE

CONTEXT

Previsora del Paraná, the Argentine family-owned company with a 40-year history, decided to challenge international companies in the home appliance sector.

CHALLENGE

Be creative to re-position the brand without losing the family identity and values built over 40 years. Differentiate from large competitors, claiming closeness and trust with customers.

SOLUTION

Together with the incredible Paula "Peque" Pareto, we created the campaign "Peque Cuotas". A series of everyday situations between neighborhood friends, who with humor, refer to the convenience to buy in Previsora del Paraná.