BeLiquid Agency

Your own view

An interactive channel to recreate
face-to-face events.
The fans may choose their location
and re-experience
the live-show by choosing
between multiple viewpoints.

The Case

THE
CASE

An interactive channel to recreate face-to-face events.
The fans may choose their location and re-experience the live-show by choosing between
multiple viewpoints.

THE CASE

CONTEXT

For years, Movistar used to contract international artists with vast budgets to perform face-to-face events.
Once the event was over, the brand then lost the connection with that audiences.

CHALLENGE

Create a truly memorable brand experience, allowing social networks to interact with music shows in a different way.

SOLUTION

We created Movistar TV. An interactive channel to recreate face-to-face events.
Fans may choose their location inside the stadium and re-experience the show by choosing between multiple viewpoints.

LAYARING