ImageCaseCifrut
Daddy Yankee
An Interactive Documentary that claims the values of boldness and self-improvement.
An interactive autograph allows user to receive his profile picture signed in real time
by Daddy Yankee.
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THE CASE

CONTEXT

Launch and re-positioning
of the new Cifrut brand flavors.

CHALLENGE

To connect and build customer
loyalty with the Gen Z audience,
which is saturated with digital content.

SOLUTION

We devised the first interactive autograph
by using technological innovation.
The user receives his profile picture
signed in real time by Daddy Yankee.

TV Commercial

An Interactive Campaign, winner of the Billboard Interactive Award.




WATCH
VIDEO WATCH
VIDEO

INTERACTIVE FILM

An Interactive Campaign, winner of the Billboard Interactive Award.




WATCH
VIDEO WATCH
VIDEO

IMNTERACTIVE WEB

An Interactive Campaign, winner of the Billboard Interactive Award.

LIVE AUTOGRAPH
SIGNING

We devised the first interactive autograph by using
technological innovation.
The user receives his profile picture signed in real time
by Daddy Yankee.


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Photos
Contact

[email protected]


BUENOS AIRES
CABA - Argentina
Rauch 3955 - 1st floor


MIAMI
Florida (33132), USA
990 Biscayne blvr - Office 502


MEXICO CITY
Col. Polanco (11560), México
Aristóteles 77 - Office 5



PHONE
(+54) 911.5741-6007


Get in touch

Promise, we won't stay silent