Previsora del Paraná, the Argentine family-owned company with a 40-year history, decided to challenge international companies in the home appliance sector.

Be creative to re-position the brand without losing the family identity and values built over 40 years. Differentiate from large competitors, claiming closeness and trust with customers.

Together with the incredible Paula "Peque" Pareto, we created the campaign "Peque Cuotas". A series of everyday situations between neighborhood friends, who with humor, refer to the convenience to buy in Previsora del Paraná.