THE CASE
An Interactive Documentary that claims the values of boldness and self-improvement. An interactive autograph allows user to receive his profile picture signed in real time by Daddy Yankee.
Billboard Awards
Cifrut won the award for being the best integrated campaign during the Billboard Latin Marketing & Music Awards.
CONTEXT
Launch and re-positioning of the new Cifrut brand flavors.
CHALLENGE
To connect and build customer loyalty with the Gen Z audience, which is saturated with digital content.
SOLUTION
We devised the first interactive autograph by using technological innovation. The user receives his profile picture signed in real time by Daddy Yankee.
TV Commercial
An Interactive Campaign, winner of the Billboard Interactive Award.
Interactive Film
An Interactive Campaign, winner of the Billboard Interactive Award.
Interactive Website
An Interactive Campaign, winner of the Billboard Interactive Award.
Live Autograph Signing
We devised the first interactive autograph by using technological innovation. The user receives his profile picture signed in real time by Daddy Yankee.
[email protected]
BUENOS AIRES
CABA (1425), Argentina.
Rauch 3955 - 1st floor
MIAMI
Florida (33132), USA.
990 Biscayne Boulevard - Office 502.
MEXICO CITY
México D.F. Col. Polanco (11560), México.
Aristóteles 77 - Office 5.
PHONE
(+54) 911.5741-6007
Get in touch
Promise, we won't stay silent