ImageCaseCifrut

Daddy Yankee
An Interactive Documentary that claims the values of boldness and self-improvement.
An interactive autograph allows user to receive his profile picture signed in real time by Daddy Yankee.
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The Case

THE
CASE

An Interactive Documentary that claims
the values of boldness and self-improvement.
An interactive autograph allows user
to receive his profile picture signed in real time by Daddy Yankee.




Billboard Awards

Cifrut won the award
for being the best integrated campaign
during the Billboard
Latin Marketing & Music Awards.

THE CASE

CONTEXT

Launch and re-positioning
of the new Cifrut brand flavors.

CHALLENGE

To connect and build customer
loyalty with the Gen Z audience,
which is saturated with digital content.

SOLUTION

We devised the first interactive autograph
by using technological innovation.
The user receives his profile picture
signed in real time by Daddy Yankee.

Videos

Interactive Film

An Interactive Campaign,
winner of the Billboard Interactive Award.

Arrow
WATCH
VIDEO WATCH
VIDEO
Arrow

TV Commercial

An Interactive Campaign,
winner of the Billboard Interactive Award.

WATCH
VIDEO WATCH
VIDEO
Videos

Live Autograph Signing

We devised the first interactive autograph
by using technological innovation.
The user receives his profile picture
signed in real time by Daddy Yankee.

Arrow
Arrow

Interactive Website

An Interactive Campaign,
winner of the Billboard Interactive Award.

Contact

[email protected]

BUENOS AIRES
CABA (1425), Argentina.
Rauch 3955 - 1st floor


MIAMI
Florida (33132), USA.
990 Biscayne Boulevard - Office 502.


MEXICO CITY
México D.F. Col. Polanco (11560), México.
Aristóteles 77 - Office 5.


PHONE
(+54) 911.5741-6007

Get in touch

Promise, we won't stay silent